πŸ‡¦πŸ‡Ί G'day!

Getting to Know Australia

Australia is a huge, sunny country and a whole continent of its own, home to about 27 million friendly, laid-back people. It has six states and two territories, each with its own time zone, holidays and weather. New to working with Aussies? Start here: everything you need to feel confident, from the basics to the local slang.

Sydney Opera House

🦘Australia at a glance

About the size of mainland USA, but with only around 27 million people, most living in coastal cities.

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Capital

Canberra (ACT)

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Largest cities

Sydney, Melbourne, Brisbane, Perth, Adelaide

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Population

About 27 million

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Land area

7.7 million kmΒ², 6th largest

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States & territories

6 states + 2 territories

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Language

Australian English

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Currency

Australian dollar (AUD, $)

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Tax

GST of 10% on most goods

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Seasons

Summer is Dec to Feb

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Measurement

Metric (mm, cm, kg, Β°C)

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Date format

Day/month/year

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Calling code

+61

πŸ—ΊοΈStates and territories

From 4 October, Australia runs on five different times

States and territories coloured by time zone during daylight saving, with capital cities. Tap a colour to highlight it.

WesternAustraliaNorthernTerritorySouthAustraliaQueenslandNew SouthWalesVictoriaTasmaniaPerthDarwinAdelaideBrisbaneSydneyCanberra (ACT)MelbourneHobart

NSW, Victoria and Queensland hold about three-quarters of the population, so most clients and suppliers are on the east coast. Tap a state to explore.

NSW

New South Wales

Capital

Sydney

Population

8.5M

Postcodes start

1, 2

Locals are called

Sydneysiders

πŸ’‘ Largest market; many corporate head offices, suppliers and decorators.

πŸ•’Time zones and daylight saving

What time is it right now?

Sydney / Melbourne

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Brisbane

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Adelaide

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Darwin

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Perth

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Manila (you)

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Daylight saving starts at 2am Sunday 4 October 2026 in NSW, Victoria, the ACT, Tasmania and South Australia. Queensland, WA and the NT don't change. It ends on Sunday 4 April 2027.

StateDSTSummer gapSummer hours (PHT)Winter gapWinter hours (PHT)
NSW, VIC, ACT, TASYes+3 h (AEDT)6am – 2pm+2 h (AEST)7am – 3pm
South AustraliaYes+2.5 h (ACDT)6:30am – 2:30pm+1.5 h (ACST)7:30am – 3:30pm
QueenslandNo+2 h (AEST)7am – 3pm+2 h7am – 3pm
Northern TerritoryNo+1.5 h (ACST)7:30am – 3:30pm+1.5 h7:30am – 3:30pm
Western AustraliaNoSame time (AWST)9am – 5pmSame time9am – 5pm

At 12 noon in Sydney (daylight saving) it's 11am in Brisbane, 11:30am in Adelaide, 10:30am in Darwin and 9am in Perth and Manila.

Golden rule

  • Always confirm which state a client, supplier or decorator is in before booking a call
  • Write times with the city, e.g. "2pm Sydney time", never just "2pm"
  • Supplier cut-off times are in the supplier's local time
  • Double-check meeting invites in the first week after the change
  • New Zealand is about 2 hours ahead of Sydney and 5 hours ahead of Manila during daylight saving

πŸŽ‰Public holidays

Some holidays are national, but many are set by each state, one state can be closed while the rest of Australia works. Don't memorise dates; check the supplier's, decorator's and delivery state whenever you work to a deadline.

National holidays (everyone is off)

HolidayDate
New Year's Day1 January
Australia Day26 January
Good FridayMarch or April (Easter)
Easter MondayMarch or April (Easter)
Anzac Day25 April
Christmas Day25 December
Boxing Day26 December

Same holiday, different dates by state

HolidayNSWVICQLDWASATASACTNT
King's BirthdayJuneJuneOctoberSeptemberJuneJuneJuneJune
Labour DayOctoberMarchMayMarchOctoberMarchOctoberMay

State-only holidays

HolidayWhereWhen
Canberra DayACTMarch
Adelaide CupSAMarch
Reconciliation DayACTLate May or early June
Western Australia DayWAJune
Royal Queensland Show (Ekka)Brisbane areaAugust
Picnic DayNTAugust
Melbourne Cup DayMelbourne areaFirst Tuesday of November
Christmas Eve & New Year's Eve (evening)SA, NT, QLDDecember

How holidays affect orders

  • Suppliers and decorators close: production and dispatch pause
  • Couriers don't deliver in that state; transit counts in business days
  • Client offices close: deliveries may fail or come back
  • One order can touch three states: a holiday in any one can delay it
  • Christmas shutdown: most suppliers close mid-December to mid-January

β˜€οΈSeasons and weather

Summer
Dec – Feb

South: Hot, often 30Β°C+; bushfire risk

North & Brisbane: Hot, humid; wet season, cyclones up north

Autumn
Mar – May

South: Mild and cooling

North & Brisbane: Warm; wet season ending

Winter
Jun – Aug

South: Cold; near 0Β°C in Canberra/Hobart

North & Brisbane: Warm, dry, pleasant

Spring
Sep – Nov

South: Warming, changeable

North & Brisbane: Hot; build-up to wet season

Australia's seasons are the reverse of the northern hemisphere's. Clients order seasonal products 1–3 months ahead.

What it means for promo

  • Winter products (beanies, jackets, fleece, umbrellas) ordered March–May for southern states
  • Summer products (caps, bucket hats, sunscreen, cooler bags, bottles) ordered September–November
  • Sun safety is big: broad-brim hats and sunscreen are popular; "no hat, no play" at schools
  • Hi-vis and workwear sell year-round, heavier in the south, breathable in the north
  • Extreme weather (cyclones, floods, bushfires) can close roads and delay freight

🚚Distance and freight

Australia is huge, Sydney to Perth is about 3,900 km, further than Manila to Tokyo. Most freight moves by road; air is for urgent jobs.

Route (from Sydney or Melbourne)DistanceRoad transitNotes
Sydney ↔ Melbourne / Brisbane880–920 km1–3 business daysBusiest routes, often overnight
To Adelaide700–1,400 km2–4 business days
To Canberra~290 km from Sydney1–2 business daysStrict delivery rules at some offices
To Hobart / LauncestonSea crossing2–5 business daysCrosses Bass Strait by ship or plane
To Perth3,400–3,900 km4–7 business daysAir takes 1–3 days at extra cost
To Darwin3,700–4,000 km5–8 business daysRemote surcharges common
Regional & remoteVariesAdd 1–5+ daysOutback deliveries may be weekly

Common couriers: Australia Post, StarTrack, TNT (FedEx), Toll, Couriers Please, Aramex, Direct Freight Express, Hunter Express.

Tips

  • Count transit in business days, including holidays in every state on the route
  • Couriers generally can't deliver to PO Boxes, get a street address and phone number
  • Pallet orders may need a forklift or tail-lift truck
  • For events, deliver 2–3 business days early (more for WA, NT and Tasmania)
  • Interstate freight often costs more, check before confirming a quote

🧾Taxes you'll see every day

You don't need to be an accountant, but tax shows up on every quote and invoice. Here are the essentials.

GST, Goods and Services Tax

  • 10% GST applies to most goods and services in Australia, including promo products
  • Ex GST = price before tax. Inc GST = price with tax added (ex GST Γ— 1.1)
  • To find the GST inside an inc GST price, divide by 11 (e.g. $110 inc GST β†’ $10 GST)
  • Always state on quotes whether prices are ex GST or inc GST: most B2B quotes are ex GST
Ex GSTGST (10%)Inc GST
$100.00$10.00$110.00
$1,250.00$125.00$1,375.00
$4,800.00$480.00$5,280.00

ABN, Australian Business Number

  • Every Australian business has an 11-digit ABN; it appears on quotes, invoices and email signatures
  • Businesses with turnover of $75,000+ must register for GST and charge it
  • If a supplier has no ABN, the client may have to withhold tax, always check the ABN is on paperwork

Tax invoices

  • Invoices for $1,000+ inc GST must show the buyer's name or ABN
  • A valid tax invoice shows: the words "Tax Invoice", seller's name and ABN, date, description, quantity, price and GST amount
  • Clients need a correct tax invoice to claim GST back, so errors cause payment delays

Imports and indent orders

  • Goods imported from overseas usually attract 10% import GST, plus customs duty on some items
  • Shipments above $1,000 AUD need a formal customs entry, usually handled by a freight forwarder or customs broker
  • Factor duty, GST and broker fees into the landed cost of indent quotes

The financial year

  • The Australian financial year runs 1 July to 30 June: this is why EOFY (June) is so busy
  • Businesses lodge a BAS (Business Activity Statement) monthly or quarterly to report GST
  • Corporate gifts to staff may attract Fringe Benefits Tax (FBT), so some clients keep gift values under about $300 per person

🚫 Do not give clients tax advice, refer specific questions to their accountant.

🀝Working with Australians

Australians in business are usually friendly, casual and direct. They use first names straight away, value honesty over politeness, and appreciate someone who flags a problem early.

Communication style

  • Use first names, even with senior people, "Hi Sarah" is normal
  • Keep emails short, lead with the answer or the update
  • Say clearly when something is late or wrong, and give a new date
  • "No worries" is a genuine reply meaning "that's fine"
  • Humour and light sarcasm are common, blunt is rarely rude
  • Be on time for calls and confirm the time zone when booking

Formats to use

  • Spelling: Australian (British) English, colour, organise, centre, licence
  • Dates: day/month/year, 03/04/2027 is 3 April. Writing "3 April 2027" avoids confusion
  • Money: AUD with a $ sign, always say ex GST or inc GST
  • Phone numbers: mobiles start 04 (+61 4); landlines 02 NSW/ACT, 03 VIC/TAS, 07 QLD, 08 SA/WA/NT
  • Addresses: street, suburb, state, postcode, "12 Smith St, Parramatta NSW 2150"
  • Units: metric, mm, cm, Β°C

Keep politics out of conversations with clients.

πŸ’¬Aussie slang you'll hear

Tap a card to reveal what it means.

πŸ“†The promo year in Australia

The two busiest periods are EOFY (May–June) and Christmas (October–December).

MonthWhat's happeningTypical promo orders
JanuarySummer holidays; Australian Open; Australia DaySummer items; slow start
FebruarySchool starts; Chinese New YearUniforms; indent orders delayed
MarchAFL & NRL begin; Harmony Week; Women's DayClub merch; diversity campaigns
AprilEaster; Anzac DayWinter orders start for the south
MayBudget planning; Reconciliation WeekEOFY quotes; winter apparel
JuneEOFY on 30 JunePeak month: bulk orders, uniforms
JulyNew financial year; NAIDOC WeekOnboarding kits, NAIDOC merch
AugustConference seasonEvent and expo giveaways
SeptemberAFL & NRL finals; R U OK? DayFinals merch, wellness campaigns
OctoberDaylight saving; Mental Health Month; Pink RibbonChristmas quotes begin; pink merch
NovemberMelbourne Cup; MovemberChristmas gifting peak
DecemberChristmas cut-offs; shutdownLast-minute rush, then quiet

Sport matters. AFL rules Victoria, SA, WA and Tasmania; NRL rules NSW and Queensland (State of Origin each winter); cricket dominates summer. Licensed team logos always need permission.

βœ…Checklist for orders across states

Run through this whenever an order involves more than one state.

Figures such as populations, distances and transit times are approximate. Tax notes are general, not tax advice. Check holiday dates and courier times on official websites before promising a client a date.