π¦Australia at a glance
About the size of mainland USA, but with only around 27 million people, most living in coastal cities.
Capital
Canberra (ACT)
Largest cities
Sydney, Melbourne, Brisbane, Perth, Adelaide
Population
About 27 million
Land area
7.7 million kmΒ², 6th largest
States & territories
6 states + 2 territories
Language
Australian English
Currency
Australian dollar (AUD, $)
Tax
GST of 10% on most goods
Seasons
Summer is Dec to Feb
Measurement
Metric (mm, cm, kg, Β°C)
Date format
Day/month/year
Calling code
+61
πΊοΈStates and territories
From 4 October, Australia runs on five different times
States and territories coloured by time zone during daylight saving, with capital cities. Tap a colour to highlight it.
NSW, Victoria and Queensland hold about three-quarters of the population, so most clients and suppliers are on the east coast. Tap a state to explore.
NSW
New South Wales
Capital
Sydney
Population
8.5M
Postcodes start
1, 2
Locals are called
Sydneysiders
π‘ Largest market; many corporate head offices, suppliers and decorators.
πTime zones and daylight saving
What time is it right now?
Sydney / Melbourne
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Brisbane
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Adelaide
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Darwin
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Perth
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Manila (you)
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Daylight saving starts at 2am Sunday 4 October 2026 in NSW, Victoria, the ACT, Tasmania and South Australia. Queensland, WA and the NT don't change. It ends on Sunday 4 April 2027.
| State | DST | Summer gap | Summer hours (PHT) | Winter gap | Winter hours (PHT) |
|---|---|---|---|---|---|
| NSW, VIC, ACT, TAS | Yes | +3 h (AEDT) | 6am β 2pm | +2 h (AEST) | 7am β 3pm |
| South Australia | Yes | +2.5 h (ACDT) | 6:30am β 2:30pm | +1.5 h (ACST) | 7:30am β 3:30pm |
| Queensland | No | +2 h (AEST) | 7am β 3pm | +2 h | 7am β 3pm |
| Northern Territory | No | +1.5 h (ACST) | 7:30am β 3:30pm | +1.5 h | 7:30am β 3:30pm |
| Western Australia | No | Same time (AWST) | 9am β 5pm | Same time | 9am β 5pm |
At 12 noon in Sydney (daylight saving) it's 11am in Brisbane, 11:30am in Adelaide, 10:30am in Darwin and 9am in Perth and Manila.
Golden rule
- Always confirm which state a client, supplier or decorator is in before booking a call
- Write times with the city, e.g. "2pm Sydney time", never just "2pm"
- Supplier cut-off times are in the supplier's local time
- Double-check meeting invites in the first week after the change
- New Zealand is about 2 hours ahead of Sydney and 5 hours ahead of Manila during daylight saving
πPublic holidays
Some holidays are national, but many are set by each state, one state can be closed while the rest of Australia works. Don't memorise dates; check the supplier's, decorator's and delivery state whenever you work to a deadline.
National holidays (everyone is off)
| Holiday | Date |
|---|---|
| New Year's Day | 1 January |
| Australia Day | 26 January |
| Good Friday | March or April (Easter) |
| Easter Monday | March or April (Easter) |
| Anzac Day | 25 April |
| Christmas Day | 25 December |
| Boxing Day | 26 December |
Same holiday, different dates by state
| Holiday | NSW | VIC | QLD | WA | SA | TAS | ACT | NT |
|---|---|---|---|---|---|---|---|---|
| King's Birthday | June | June | October | September | June | June | June | June |
| Labour Day | October | March | May | March | October | March | October | May |
State-only holidays
| Holiday | Where | When |
|---|---|---|
| Canberra Day | ACT | March |
| Adelaide Cup | SA | March |
| Reconciliation Day | ACT | Late May or early June |
| Western Australia Day | WA | June |
| Royal Queensland Show (Ekka) | Brisbane area | August |
| Picnic Day | NT | August |
| Melbourne Cup Day | Melbourne area | First Tuesday of November |
| Christmas Eve & New Year's Eve (evening) | SA, NT, QLD | December |
How holidays affect orders
- Suppliers and decorators close: production and dispatch pause
- Couriers don't deliver in that state; transit counts in business days
- Client offices close: deliveries may fail or come back
- One order can touch three states: a holiday in any one can delay it
- Christmas shutdown: most suppliers close mid-December to mid-January
βοΈSeasons and weather

South: Hot, often 30Β°C+; bushfire risk
North & Brisbane: Hot, humid; wet season, cyclones up north

South: Mild and cooling
North & Brisbane: Warm; wet season ending

South: Cold; near 0Β°C in Canberra/Hobart
North & Brisbane: Warm, dry, pleasant

South: Warming, changeable
North & Brisbane: Hot; build-up to wet season
Australia's seasons are the reverse of the northern hemisphere's. Clients order seasonal products 1β3 months ahead.
What it means for promo
- Winter products (beanies, jackets, fleece, umbrellas) ordered MarchβMay for southern states
- Summer products (caps, bucket hats, sunscreen, cooler bags, bottles) ordered SeptemberβNovember
- Sun safety is big: broad-brim hats and sunscreen are popular; "no hat, no play" at schools
- Hi-vis and workwear sell year-round, heavier in the south, breathable in the north
- Extreme weather (cyclones, floods, bushfires) can close roads and delay freight
πDistance and freight
Australia is huge, Sydney to Perth is about 3,900 km, further than Manila to Tokyo. Most freight moves by road; air is for urgent jobs.
| Route (from Sydney or Melbourne) | Distance | Road transit | Notes |
|---|---|---|---|
| Sydney β Melbourne / Brisbane | 880β920 km | 1β3 business days | Busiest routes, often overnight |
| To Adelaide | 700β1,400 km | 2β4 business days | |
| To Canberra | ~290 km from Sydney | 1β2 business days | Strict delivery rules at some offices |
| To Hobart / Launceston | Sea crossing | 2β5 business days | Crosses Bass Strait by ship or plane |
| To Perth | 3,400β3,900 km | 4β7 business days | Air takes 1β3 days at extra cost |
| To Darwin | 3,700β4,000 km | 5β8 business days | Remote surcharges common |
| Regional & remote | Varies | Add 1β5+ days | Outback deliveries may be weekly |
Common couriers: Australia Post, StarTrack, TNT (FedEx), Toll, Couriers Please, Aramex, Direct Freight Express, Hunter Express.
Tips
- Count transit in business days, including holidays in every state on the route
- Couriers generally can't deliver to PO Boxes, get a street address and phone number
- Pallet orders may need a forklift or tail-lift truck
- For events, deliver 2β3 business days early (more for WA, NT and Tasmania)
- Interstate freight often costs more, check before confirming a quote
π§ΎTaxes you'll see every day
You don't need to be an accountant, but tax shows up on every quote and invoice. Here are the essentials.
GST, Goods and Services Tax
- 10% GST applies to most goods and services in Australia, including promo products
- Ex GST = price before tax. Inc GST = price with tax added (ex GST Γ 1.1)
- To find the GST inside an inc GST price, divide by 11 (e.g. $110 inc GST β $10 GST)
- Always state on quotes whether prices are ex GST or inc GST: most B2B quotes are ex GST
| Ex GST | GST (10%) | Inc GST |
|---|---|---|
| $100.00 | $10.00 | $110.00 |
| $1,250.00 | $125.00 | $1,375.00 |
| $4,800.00 | $480.00 | $5,280.00 |
ABN, Australian Business Number
- Every Australian business has an 11-digit ABN; it appears on quotes, invoices and email signatures
- Businesses with turnover of $75,000+ must register for GST and charge it
- If a supplier has no ABN, the client may have to withhold tax, always check the ABN is on paperwork
Tax invoices
- Invoices for $1,000+ inc GST must show the buyer's name or ABN
- A valid tax invoice shows: the words "Tax Invoice", seller's name and ABN, date, description, quantity, price and GST amount
- Clients need a correct tax invoice to claim GST back, so errors cause payment delays
Imports and indent orders
- Goods imported from overseas usually attract 10% import GST, plus customs duty on some items
- Shipments above $1,000 AUD need a formal customs entry, usually handled by a freight forwarder or customs broker
- Factor duty, GST and broker fees into the landed cost of indent quotes
The financial year
- The Australian financial year runs 1 July to 30 June: this is why EOFY (June) is so busy
- Businesses lodge a BAS (Business Activity Statement) monthly or quarterly to report GST
- Corporate gifts to staff may attract Fringe Benefits Tax (FBT), so some clients keep gift values under about $300 per person
π« Do not give clients tax advice, refer specific questions to their accountant.
π€Working with Australians
Australians in business are usually friendly, casual and direct. They use first names straight away, value honesty over politeness, and appreciate someone who flags a problem early.
Communication style
- Use first names, even with senior people, "Hi Sarah" is normal
- Keep emails short, lead with the answer or the update
- Say clearly when something is late or wrong, and give a new date
- "No worries" is a genuine reply meaning "that's fine"
- Humour and light sarcasm are common, blunt is rarely rude
- Be on time for calls and confirm the time zone when booking
Formats to use
- Spelling: Australian (British) English, colour, organise, centre, licence
- Dates: day/month/year, 03/04/2027 is 3 April. Writing "3 April 2027" avoids confusion
- Money: AUD with a $ sign, always say ex GST or inc GST
- Phone numbers: mobiles start 04 (+61 4); landlines 02 NSW/ACT, 03 VIC/TAS, 07 QLD, 08 SA/WA/NT
- Addresses: street, suburb, state, postcode, "12 Smith St, Parramatta NSW 2150"
- Units: metric, mm, cm, Β°C
Keep politics out of conversations with clients.
π¬Aussie slang you'll hear
Tap a card to reveal what it means.
πThe promo year in Australia
The two busiest periods are EOFY (MayβJune) and Christmas (OctoberβDecember).
| Month | What's happening | Typical promo orders |
|---|---|---|
| January | Summer holidays; Australian Open; Australia Day | Summer items; slow start |
| February | School starts; Chinese New Year | Uniforms; indent orders delayed |
| March | AFL & NRL begin; Harmony Week; Women's Day | Club merch; diversity campaigns |
| April | Easter; Anzac Day | Winter orders start for the south |
| May | Budget planning; Reconciliation Week | EOFY quotes; winter apparel |
| June | EOFY on 30 June | Peak month: bulk orders, uniforms |
| July | New financial year; NAIDOC Week | Onboarding kits, NAIDOC merch |
| August | Conference season | Event and expo giveaways |
| September | AFL & NRL finals; R U OK? Day | Finals merch, wellness campaigns |
| October | Daylight saving; Mental Health Month; Pink Ribbon | Christmas quotes begin; pink merch |
| November | Melbourne Cup; Movember | Christmas gifting peak |
| December | Christmas cut-offs; shutdown | Last-minute rush, then quiet |
Sport matters. AFL rules Victoria, SA, WA and Tasmania; NRL rules NSW and Queensland (State of Origin each winter); cricket dominates summer. Licensed team logos always need permission.
β Checklist for orders across states
Run through this whenever an order involves more than one state.
Figures such as populations, distances and transit times are approximate. Tax notes are general, not tax advice. Check holiday dates and courier times on official websites before promising a client a date.






